what we think
We’re not backward in coming forward with what we think.
Bev Burgess has recently co-authored a book setting out some of our services marketing thinking and sharing lessons from a number of the companies we respect. Published in April 2010 by John Wiley & Sons, ‘Marketing Technology As A Service’ explores proven techniques that create value for companies selling services from an infrastructure of technology.
Incorporating case studies from some of the world’s leading businesses, this book is for marketers in: telecoms, utilities, oil and gas, rail and air, heavy engineering, computing, medical devices, and aerospace.
Practical marketing combined with good academic theory, makes this a valuable ‘handbook’ for practicing professionals in the sector.
Find out more at
John Wiley & Sons
Order direct from
Amazon